The EGYM Congress in Düsseldorf is now a few days behind us, but the momentum generated by this event continues to have an impact on the fitness and health industry. What began as an anniversary event celebrating 15 years of existence developed into one of the most important industry gatherings of the year.
Around 1,200 studio operators, partners and decision-makers came together not only to celebrate EGYM 's company history, but above all to take a look at the future of the fitness industry. In total, over 1,600 guests took part in parallel events in Düsseldorf, Lyon, London and Valencia - a clear sign of the company's international relevance.
An anniversary with a signal effect for the industry
Thefocus of the event was less on self-promotion and more on the close relationship with customers. EGYM deliberately used the anniversary to recognize the role of the studios as co-creators of their own development.
In his opening speech,Jan Scherzer, VP DACH at EGYM, emphasized the central importance of continuous feedback from the field. The focus is not on staging, but on solutions that actually work in everyday studio life - an approach that has proven to be a success factor in recent years.
Smart Strength Series 3: New generation of devices sets new standards
A central highlight of the congress was the presentation of the Smart Strength Series 3, which is now being discussed as one of the most important new products of the year. With a total of 18 new machines, EGYM is consistently pursuing the goal of making strength training even more individual, efficient and accessible. Particularly noteworthy are:
* Improved ergonomics for different body sizes and training levels
* 3D-shaped pads that support more precise movement control
* Seamless software integration that processes training data in real time
This combination of hardware and intelligent control clearly shows where the market is heading: away from isolated devices and towards networked training systems.
From fitness equipment to a holistic ecosystem
A key topic at the congress was EGYM's strategic realignment. The company is increasingly positioning itself not just as an equipment manufacturer, but as a provider of a comprehensive digital operating system for fitness and health.
The vision is for gyms to become central health platforms that combine training, data analysis and prevention.
EGYM pursues an approach that integrates three levels:
Hardware: intelligent, networked training equipment
Software: AI-supported training control and analysis
Services: Corporate wellness and health programs
This approach is becoming increasingly important, especially in the context of rising healthcare costs. Companies are increasingly focusing on preventative measures in order to reduce costs in the long term and increase the performance of their employees.
Top-class speakers and interdisciplinary perspectives
The event brought together experts from the fields of medicine, technology, investment and competitive sport. Speakers included scientists, industry experts and well-known personalities from the worlds of business and professional sport.
This mix underlines an important trend: the fitness industry is increasingly developing into an interface between the healthcare system, technology and lifestyle.
Promoting young talent: "Future Champions" as an emotional highlight
In addition to technology and strategy, EGYM also set a clear signal for social responsibility. With the "Future Champions" program, the company specifically supports young talents in competitive sport.
The sponsors include Clara Hegemann (hammer throw), Nicolai Sommer (Paralympics table tennis) and Anya Atesli (taekwondo) as well as the Munich Handball Campus.
The event also raised an additional 5,000 euros in donations, which were passed on directly to the athletes. Such initiatives not only strengthen the brand, but also the connection between the fitness industry and competitive sport.
Why this congress was so important
Looking back, it can be said that the EGYM Congress was more than just a product presentation. It marked a strategic turning point:
* Fitness is becoming more part of the healthcare system
* Digitalization and AI are becoming the standard in training
* Studios are developing into data-driven health centers
With the Smart Strength Series 3 and the clearly formulated platform strategy, EGYM is positioning itself early on in this transformation. Even days after the event, the message remains clear: EGYM is not just focusing on new equipment, but on a comprehensive understanding of health, training and prevention. For studio operators, this means one thing above all: if you want to be successful in the future, you need to offer more than just training spaces - you need to offer holistic, digitally supported health solutions.
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Editorial team fitnessmarkt.de
Source and image source: EGYM SE
Published on: 27 March 2026