Find out why SEO, GEO, and Google Ads are crucial for visibility on Google and in AI-powered search systems.
12 August 2026
More members, more visibility, more revenue: Why an outdoor gym can be a worthwhile investment for fitness centers and other operators.
13 July 2026
More member satisfaction without a complete refurbishment: how targeted equipment upgrades can cost-effectively enhance a gym.
18 June 2026
Pilates reformer in the studio: More customer loyalty, higher sales and clear premium positioning! Find out more now!
6 March 2026
Become a partner and secure benefits: How to win new target groups with Urban Sports Club and make optimum use of free capacity.
20 November 2025
Personalized fitness equipment is more than just design - it promotes community, customer loyalty and turns studios into unique training locations.
29 September 2025
How to make your gym unique: everything about community building, trends and practical strategies for success.
18 August 2025
Discover the best marketing channels for fitness studios! Social media, email, events & co. - these dos and don'ts will help you gain more members.
10 March 2025
Read this article to find out how you can best use EGYM Genius to inspire new members and present your studio in an innovative way.
6 December 2024
In this article, you can read why a wide range of fitness, prevention and rehabilitation sports courses play an important role in attracting and retaining members.
27 September 2024
Read this article to find out how you can increase the efficiency of your trainers, attract new members and stand out from the competition.
9 September 2024
Find out how you can strengthen customer loyalty in your gym and ensure long-term success through personalization, events, effective complaint management and much more.
18 June 2024