What began in 2020 as a loose initiative of committed women has now reached a significant milestone: the Women in Fitness & Health Alliance (WIFA) is now a registered association. The official founding of WIFA Deutschland e.V. gives the network a permanent structure - and sends a strong signal for the promotion of women in the fitness, health, wellness and sports industry.
The founders, including Maike Kumstel (1st Chairwoman) and Sabrina Sonnenberg (2nd Chairwoman), make it clear: WIFA wants more than just exchange - it is about real change, more visibility and targeted promotion. Especially in an industry that is growing rapidly but is often still male-dominated in management positions, the network is an important tool for equality and the development of female specialists and managers.
Goals and values of WIFA Deutschland e.V.
The association pursues clear goals that go beyond mere networking:
Promoting female careers through mentoring, further training and targeted programs
Strengthening the visibility and voice of female players in the industry
Building a vibrant community that supports and inspires each other
Promoting diversity, equality and inclusion in all areas
WIFA sees itself as a mouthpiece and platform - not only for individuals, but also for organizations, studios, companies or educational institutions that want to actively promote equality.
What WIFA Deutschland e.V. offers its members
Members benefit from a comprehensive range of services aimed at both career starters and experienced professionals:
Exclusive events and networking meetings:
Whether online sessions, industry talks or live events - WIFA regularly offers platforms for personal exchange and further development.
Greater reach and visibility:
Members receive support with positioning, e.g. through publications, speaker opportunities or joint media campaigns.
Personal and professional development:
Workshops, advanced training and mentoring programs specifically promote professional and entrepreneurial growth.
Access to a strong network:
Members benefit from valuable contacts in the industry - from female trainers and entrepreneurs to decision-makers in associations and politics.
Discounts and exclusive benefits:
Cooperations with partners from the industry enable discounts on further training, specialist literature, events or tools.
The annual membership fee is 99 euros. The association is a non-profit organization, which means that the focus is on promotion and networking, not on profit orientation.
WIFA as a social driving force
WIFA Deutschland e.V. also sees itself as a voice for social change. Gender equality, particularly in the world of health and fitness, is still a long way from being achieved. The association therefore also campaigns politically and in the media for better framework conditions, fair opportunities and greater representation of women in specialist bodies and management levels.
Interested parties can find out more about membership, current projects and events via the association's official website. Men, companies or organizations that want to promote equality are also welcome as supporting members.
The official foundation of WIFA Deutschland e.V. is not just an association, but a moving community that supports, strengthens and makes women visible in their professional development. Whether they are trainers, studio managers, health consultants or entrepreneurs, women will find a platform here that connects and inspires.
Editorial team fitnessmarkt.de
Source and image source: fitness MANAGEMENT
Published on: 13 May 2025