The fitness industry is on the move. The takeover of FIT STAR by all inclusive Fitness not only creates a new player in the market, but also a significant network that impresses far beyond pure membership figures. This merger brings together two established brands and promises exercisers more variety, more community experiences and more opportunities to achieve their personal fitness goals in the future - throughout Germany. Essentially, this takeover means that all inclusive Fitness is significantly expanding its offering. In future, 160 studios with more than 610,000 members will be created, making the network one of the largest fitness providers in the country. The transition for existing members and employees will be as seamless as possible: FIT STAR's current clubs will retain their usual opening hours, their tried-and-tested offerings and the familiar team. The message is clear: stability meets progress.
The significance of the takeover for the fitness industry
The German fitness business is a dynamic market that thrives on innovation and growing diversity. In this context, all inclusive Fitness is sending out a strong signal with the integration of FIT STAR. The merger creates a united community that is not just made up of numbers, but also receives new impetus through joint training and events.
This is a strategic milestone for all inclusive Fitness. Stephan Schulan, CEO of all inclusive Fitness, aptly summarizes the ambitions: "We are expanding our network, investing specifically in new formats and creating inspiring community experiences - at a fair price." This quote reflects exactly what makes the merger so significant: it's not just about growth, but about sustainable quality and experiences that go beyond just a workout.
The addition of FIT STAR will not only create more studios, but also new training worlds. The integration brings a breath of fresh air with innovative offerings such as the HYROX training areas, which focus on functional, high-intensity interval training. These areas are a trendsetter for training formats that combine endurance, strength and speed - ideal for anyone looking for something new.
In addition, the range of courses in the group workout area is being massively expanded and modernized. These offers not only promote fitness, but also fun in the community. Whether it's motivating dance, yoga or strength classes - diversity is a top priority here. At the same time, community events are planned to strengthen togetherness and bring the social aspect of training to life.
What does this mean for FIT STAR members?
For the approximately 140,000 members of FIT STAR, there will be little change to their usual training environment in the coming months. The existing opening hours, training plans, special ladies' areas and, of course, the familiar trainer teams will remain the same. This is an enormously important point for customer loyalty and member satisfaction. They can continue to complete their usual program, which they value, and at the same time benefit from the growing network.
The merger enables members to train at more locations beyond the existing boundaries and benefit from additional services that all inclusive Fitness is gradually bringing to the clubs.
Another advantage concerns the employees: All existing FIT STAR employees will be kept on. In this way, the company is retaining its expertise and guaranteeing proven support for members on site. All managers will remain actively involved in the process to ensure a smooth and appreciative integration.
Andreas Bauer, founder and previous Managing Director of FIT STAR, is also convinced: "We are delighted to be going down this path together - for our members, for our team and for the future of training." This statement emphasizes the partnership-based approach with which the changes are being shaped.
Growing prospects through expansion until 2028
Looking to the future, all inclusive Fitness is pursuing an ambitious growth strategy. The goal is clear: by 2028, the network is to be expanded to 250 clubs with more than one million members. This growth demonstrates the enormous will to position itself in a highly competitive market and provide fitness customers in Germany with an unparalleled training offering.
The organizational management of the merger
The new overall management will be led by Stephan Schulan as CEO and Rainer Mast as CFO. At the same time, the previous four managing directors of FIT STAR will continue to oversee the integration process and retain responsibility for FIT STAR's independent sports clubs. This is remarkable because it shows that both brands will respect their identity in the coming months and focus on continuity.
This structure gives members and employees the security of knowing that tried-and-tested processes will be retained and that synergies will be used for further improvements.
The outlook and formal framework conditions
The merger of the two companies is still subject to antitrust approval. The corresponding review process has already been initiated and will ensure legal certainty before the full integration and brand change (planned by the second quarter of 2026) can be completed.
Until then, the FIT STAR portfolio will remain independent and clearly recognizable. Members can therefore continue to rely on familiar products and at the same time look forward to the new opportunities that the merger will bring.
Editorial team fitnessmarkt.de
Source and image source: fitness MANAGEMENT
Published on: 26 August 2025