Matrix Fitness is now the exclusive distributor of the innovative reformer systems from Australian company Your Reformer in Europe. Matrix is thus bringing one of the most advanced suppliers of Reformer Pilates equipment and digital training solutions to the European market - and opening up completely new perspectives for studios, wellness facilities and fitness clubs for a modern, economically attractive Pilates offering.
Why Pilates is more in demand today than ever before
In recent years, Pilates has developed from a niche discipline into a global fitness trend. More and more people are looking for training methods that not only strengthen the body, but also the mind and posture. Pilates combines controlled movements, breathing and concentration while offering an intensive full-body workout. Particularly in the premium segment of the fitness industry, there is a growing demand for high-quality Reformer equipment that enables professional training with maximum efficiency. Reformer Pilates, which is based on a special training device with a movable lying surface and variable resistance, is now synonymous with precision, functionality and body awareness. To meet this growing demand in Europe, Matrix Fitness has now entered into a strategic partnership with Your Reformer - a company that is already the market leader in Australia and is setting standards with its innovative concept.
Matrix Fitness - global innovation with European strength
Matrix Fitness is a brand of the Johnson Health Tech Group, a leading global manufacturer of fitness equipment headquartered in Taiwan. The company is one of the biggest players in the industry and supplies fitness studios, hotels, rehabilitation facilities and companies in over 100 countries. For years, Matrix has stood for high-quality studio equipment, state-of-the-art design and digital training solutions. In addition to classic strength and cardio equipment, Matrix has made a name for itself with smart networked systems and sustainable training concepts. With European branches in Germany, the Netherlands, the UK and other countries, Matrix is one of the most important partners for professional studios. The decision to bring Your Reformer exclusively to Europe is therefore a logical step in the further development of the portfolio - towards even more diversity and digitalization.
Your Reformer - Australian expertise meets digital innovation
Your Reformer was founded in Australia with the vision of redefining Pilates training. It stands for the highest quality workmanship, modern design and a strong technological focus. In Australia, Your Reformer is already considered the market leader in the field of professional reformer systems. The combination of classic Pilates tradition and digital development is particularly noteworthy: all equipment is not only ergonomically optimized, but can also be connected to digital applications to make training even more flexible. Your Reformer consistently focuses on quality "Made for Professionals". Each machine is designed for intensive studio use, offers stable mechanisms, comfortable padding and an elegant look. By closely combining hardware and digital training, the company creates an overall experience that is attractive to both boutique studios and larger fitness chains.
Three reformer models for different styles
With the launch on the European market, Your Reformer brings three high-quality model variants to the market via Matrix Fitness. Each model has been developed with a clear design concept and appeals to different target groups.
"The Studio"
This model stands for classic elegance. The frame is made of either maple or walnut wood and gives the Reformer a warm, natural aesthetic. Perfect for studios that focus on a stylish ambience. "The Studio" combines traditional craftsmanship with state-of-the-art technology and offers maximum stability, smooth running and comfort.
"The Studio X"
"The Studio X" model was developed for a modern, urban environment. It is available with a black or silver steel frame and impresses with its minimalist, robust design. This makes "The Studio X" ideal for fitness studios that value a clear, functional look and high durability.
"The Envy"
The third model, "The Envy", is aimed at premium providers who want to combine design and function to perfection. With soft contours and available in elegant white or black, it blends harmoniously into high-quality spa or boutique environments. The device has a modern, luxurious and at the same time unobtrusive appearance - a real highlight in the studio.
All three models are characterized by user-friendliness, ergonomic details and durable materials. They are designed to enable consistently precise movements even at high training frequencies, which is a decisive criterion in professional Pilates operations.
Digital training solutions: KioskPro & ClassPro
KioskPro - individual training on demand
With KioskPro, Your Reformer offers an on-demand platform that can be used directly on the device. Using an integrated display or mobile terminal, exercisers can choose from over 800 courses - from beginner programs to challenging sessions for advanced users. The system enables flexible training without being tied to a trainer and is ideal for studios, wellness areas or hotels that want to offer their members a high-quality training experience around the clock. What's particularly exciting is that the content is regularly updated and created by experienced Pilates coaches so that users always have access to the latest workouts.
ClassPro - virtual group classes around the clock
ClassPro also offers a solution for group formats. Virtual Pilates classes can be started at set times via large screens or projection surfaces. This allows studios to expand their course offerings outside of peak times, for example early in the morning or at weekends, without having to employ additional trainers. ClassPro creates new economic opportunities by increasing studio utilization and at the same time offering more flexibility for members.
Opportunities for gyms and operators
The combination of high-quality hardware, digital flexibility and brand strength opens up completely new potential for fitness studios.
For boutique studios, the Your Reformer concept offers an elegant way to differentiate themselves through design and quality. The elegant appearance and digital integration create a modern, exclusive customer experience.
For larger fitness chains, the cooperation means the opportunity to integrate Pilates into their course offerings across the board - economically efficient and technically at the highest level. Virtual training solutions make it possible to make optimum use of training rooms and extend course schedules.
The concept is particularly interestingfor hotels and wellness resorts, as guests can train independently of course times. On-demand training via KioskPro is a service that enhances the stay and meets the growing need for health-oriented exercise.
Overall, Your Reformer's systems open up new business models for studios - from premium memberships and small group formats to hybrid concepts with virtual classes.
Why the partnership is so groundbreaking
The exclusive partnership between Matrix Fitness and Your Reformer brings together two industry experts who complement each other perfectly. Matrix Fitness contributes its international sales structure, its experience in studio management and its technical expertise. Your Reformer supplies the products, which are among the best on the market in terms of quality and design. Together they create a new dimension of Pilates training: aesthetic, digital, efficient and economically viable. For the European market, this means more choice, more innovation and a professional standard that can compete with the best suppliers worldwide.
Focus on sustainability and quality
Sustainability is an increasingly important aspect in the fitness industry. Both Matrix Fitness and Your Reformer attach great importance to durable materials, energy-efficient production and responsible supply chains. The equipment is designed to function reliably for many years and can be easily repaired or modernized if necessary. In this way, both companies actively contribute to more sustainable studio operations - a plus point that is also relevant for operators with environmental certifications or ESG strategies.
Service, training and support
Matrix Fitness not only handles sales, but also service, maintenance and training for partner studios. Trainers can familiarize themselves with the equipment and digital platforms through certified training programs. This ensures a smooth start and long-term customer satisfaction. Thanks to the comprehensive Matrix service network, contact partners are available throughout Europe - from installation to technical support.
An important step for Pilates training in Europe
What began as a successful model in Australia is now being made available to European studios - with high-quality reformer equipment, digital training variety and comprehensive support. For operators, this opens up the opportunity to take Pilates to a new professional level: flexible, scalable, digital and economically viable. Matrix Fitness is once again underlining its role as an innovation leader in the fitness industry, while Your Reformer is now continuing its success story from Australia internationally - with the aim of redefining Pilates. A combination of precision, design and technology for the future of Pilates training in Europe.
Editorial team fitnessmarkt.de
Source and image source: fitness MANAGEMENT
Published on: 3 November 2025