Fitness and exercise create the basis for physical health. From April 13 to 16, FIBO 2023 will therefore focus even more strongly on health prevention - with new formats, cooperations and a renowned "Health Ambassador".
500 million people - that's how many will fall ill from the consequences of lack of exercise by the year 2030, according to the World Health Organization (WHO). The WHO's recommendation is that adults should get at least 150 minutes of physical activity per week. The experts also assign the fitness industry a key role in this. This is a task that FIBO and its partners have accepted.
Together with initiatives and partners such as "Exercise is Medicine", EuropeActive and the European Health & Fitness Forum, the BSA Academy and the German College for Health & Prevention, associations, sports doctors and trade media, FIBO 2023 is placing even more emphasis on the health aspect of fitness. With its new "Health Ambassador", the renowned sports scientist Ingo Froböse, Professor of Rehabilitation and Prevention at the Cologne Sports University, FIBO also wants to make the value of fitness for health visible and, above all, tangible for the masses.
"It is important to us to clearly present the key and pioneering role of the fitness industry for people's health," says Silke Frank, Event Director of FIBO. "Our goal is to bring together all the players in the industry to achieve the greatest possible impact through this network."
Transformation of the fitness industry
The fact that the fitness industry is taking on a pioneering role in several areas at once is made clear by EuropeActive's European Health & Fitness Forum (EHFF) at the start of the show. Already on the day before FIBO, April 12, the EHFF will bring together the industry's top decision-makers. "Transformational Leadership" is the motto of the presentations and discussions and describes how the industry can shape developments and new requirements.
From mental fitness to sports medicine
FIBO will showcase new approaches and practical examples from all areas of fitness, wellness, preventive health care and sports on the four subsequent days of the trade show. Health prevention, nutrition and mental fitness are among the topics of the FIBO Congress, which will be designed by experts from the BSA Academy and the German University of Health & Prevention (DHfPG).
The Meeting Point Health in Hall 8 offers a practical program for studio operators, trainers, sports physicians and, in particular, physiotherapists. The focus here is on synergies and networking between the various disciplines involved in fitness and health. In particular, the "Exercise is medicine Day" will take place on Friday. The lectures at the new sports medicine and physiotherapy symposium "when therapy becomes training," organized by Georg Thieme Verlag in cooperation with Sportärztezeitung, will also deal with application-oriented and indication-specific examples, innovative methods of diagnostics, modern and combined therapies, and individualized training.
New: Meeting Point Spa & Wellness
In addition, there will be a Meeting Point Spa & Wellness for the first time at FIBO 2023 in Hall 8, which will be designed in cooperation with the German Wellness Association. In the immediate vicinity of the theme-related exhibition area, a specialist stage program and an area for networking are planned. On Sunday, there will be the presentation of the international "Spa Manager Award" by the German Wellness Association and also a (trial) spa camp by The CampCompany. FIBO gets support in this area through strong partnerships with DEHOGA, Tophotel, "The 101 Best - Future Hospitality Days", aghz and German Hotel Academy, among others.
Training and continuing education gets more attention
"Physio Future" is the name of the program that shows young physiotherapists opportunities and ways to enter the profession after training. With the IFAA Trainer Plaza, the Functional Forum and the Body & Mind Area, FIBO is also expanding its range of continuing education courses. The aim is to dovetail theory and practice more closely and to provide impetus for everyday working life.
"Tech Valley" - Digitization Optimizes Fitness Offers
Digitalization is also increasingly shaping the fitness industry and the health sector. That's why "Tech Valley" is being created in Hall 7 in the immediate vicinity of the Future Forum. The area offers established companies and start-ups a stage. Studio operators in particular will find various apps, software and hardware solutions for optimizing equipment and fitness offerings here.
Study and try
Nutrition, fashion and beauty dominate the scene in Hall 4.2. The hub will be the stage in the Lifestyle Area, where information on fitness-related nutrition topics will be provided in keynote speeches and interviews. Among others, Julius Ise, Lisa del Piero and Petra Orzech are expected. It does not remain however with lectures alone: The experts will prepare tasty and healthy dishes on site - tasting is expressly permitted.
Those who want to test their fitness level afterwards can measure themselves against the competition in HYROX's "Fitness Race for Everyone" in Hall 4.1.
There will also be live stage action with top instructors in Hall 5.2 at the Pure Emotion Convention powered by FIBO with Sebastian Piatek, Luciano Mottola, Carlos Ramirez and Mario Schmidt. In addition, numerous exhibitors will be presenting themselves in the areas of step & dance, functional training, cycling and aerobics, among others.
New: FIBO brings gaming and fitness together
With the "Gaming & Health Area" in Hall 5.2, FIBO is creating a new format for a new community at the show. Gaming and exercise are not mutually exclusive, FIBO wants to make that clear. In addition to the opportunity to game with pros at the console and meet well-known creators, visitors can try out workouts, learn how overall performance is improved by appropriate nutrition, and what role regeneration plays even in ambitious eSports.
FIBO Power brings athletes and fans together
Meeting bodybuilding athletes such as Jay Cutler, Phil Heath, Urs Kalecinski, Tim Budesheim, David Hoffmann, taking photos with them, collecting autographs and asking questions - that's what makes Hall 10.2 a point of attraction. In addition to bodybuilding competitions and various talk shows on the FIBO Powerstage, the strongman athletes will also present themselves there with seminars on the trade visitor days and competitions on the weekend.
Source: VIBO
Image source: #76966343 contrastwerkstatt / stock.adobe.com
Published on: 4 January 2023