Don't just look at it, experience it live! A very special presentation awaits the nominees and winners of the FIBO INNOVATION & TREND AWARD at the trade fair, according to a press release.
Using virtual reality, the products will become tangible in an animated studio environment at the trade fair. This puts the award winners even more in the spotlight than usual for the 145,000 or so visitors who come to FIBO every year primarily for the innovations and new products. In the search for the products of tomorrow, FIBO 2020 has its finger on the pulse with two new categories relating to healthy nutrition and sustainability.
For the first time, an award will be presented in the Healthy Nutrition category. The winners will be announced the day before the trade show at the European Health & Fitness Forum (EHFF); around 600 top representatives and media from the international fitness industry are expected to attend. In the newly designed Future Hall 5.1, the focus will be on innovations, start-ups and future topics, with the nominees and winners of the FIBO INNOVATION & TREND AWARD right in the middle. For the first time in 2020, they will have the opportunity to present their product to visitors in the form of 3D presentations in the Virtual Gym. The use of the product is thus perfectly simulated and visitors can experience and test it in a real environment.
Source: https://www.bodylife.com
Image source: FIBO
Published on: 27 November 2019