The re-launch of the social campaign to increase well-being and combat general lack of physical activity is back and will take place for the seventh consecutive year from March 16 to April 4, 2020. The goal of the Let's Move campaign is to raise awareness about the problem of sedentary and overweight lifestyles and physical training. Last year, more than 196,000 participants in more than 1,300 clubs in 32 countries already collected nearly 800 million MOVEs, making LET'S MOVE FOR A BETTER WORLD the largest social campaign in the fitness and wellness industry. By collecting MOVEs, participating facilities can win Technogym equipment and donate it to a good cause. In addition to the social aspect, the Challenge is additionally an effective tool for fitness clubs to attract new members.
Obesity continues to rise
Humans were born to exercise, but inactive habits and sedentary lifestyles pose a major threat to the active lifestyle of the world's population. Obesity is dangerous because it causes numerous related problems (hypertension, heart disease, etc.). Its continuous increase in developed countries causes more deaths than malnutrition and is increasingly becoming a social and economic problem.
Campaign: Donate MOVES!
With Technogym's campaign, every gym owner can support the fight against physical inactivity and involve their own customers to create a healthier world. The tools:
Inform:
By demonstrating the impact of physical inactivity, operators can engage their members and all stakeholders in the community.
Inspire:
To motivate people to lead more active lifestyles, operators invite their members, friends and family to exercise and move more at their facility.
Elevate:
By doing so, participants become a wellness focal point in their community and help increase the number of active people.
Reward:
Along with participants, operators can donate Technogym equipment to a school.
Find your matching Technogym equipment at an unbeatable price now!
Image credit: Technogym
Published on: 6 December 2019