Digital member approach: TOUCH:BAY establishes itself in McFIT's first smart studio

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In the first smart "KLUB McFIT" in Berlin, an interactive stand display from TOUCH:BAY has been ensuring efficient communication, flexible service and fully digitalized member support for six months now - in line with the unstaffed studio concept.


Digitale Mitgliederansprache: TOUCH:BAY etabliert sich im ersten Smart-Studio von McFIT


Digital member support without personnel costs


With TOUCH:BAY, members get access to exactly the information and services that are relevant to them directly in the studio - quickly, easily and without waiting. Whether it's answers to frequently asked questions, tips on how to train correctly, nutritional recommendations or the opportunity to give direct feedback: Everything is just a tap away. This feedback function is particularly valuable in studios without staff - for example, to report defective equipment, cleanliness or other concerns directly. Referrals or contract adjustments can also be conveniently initiated via QR code. This saves time, provides orientation and strengthens loyalty to the studio


More visibility, less effort


The TOUCH:BAY InfoPoint is more than just a digital notice board: it becomes an active interface between member, studio and system. Thanks to the additional TOUCH:BAY service, content can be managed centrally, campaigns can be planned and played out in real time - without additional effort on site. This turns a display into a valuable tool for member retention and studio efficiency.


Digital solution meets sophisticated design


The TOUCH:BAY stand display combines powerful touch technology with a high-quality, customizable design - robust, durable and with a strong visual presence. In combination with the intuitive software, the result is a flexible communication system that blends seamlessly into the studio's corporate design. Content, colors and functions can be customized - from digital course schedules and self-service offers to location-specific membership campaigns. TOUCH:BAY offers maximum design freedom combined with ease of use and technical compatibility.


About TOUCH:BAY


TOUCH:BAY is a brand of Unit-W GmbH based in Berlin. The company develops digital communication solutions especially for the fitness industry - consisting of high-quality hardware, intelligent software and app technology for effective customer contact at the point of interest.



Editorial team fitnessmarkt.de

Source and image source: TOUCH:BAY (a brand of Unit-W GmbH)

Published on: 18 July 2025

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