The 1st DIFG Business Day
The first Business Day of the German Industry Association for Fitness and Health took place on September 24. In Düsseldorf, almost 50 industry partners and studio operators discussed the opportunities, risks and key figures in the German fitness industry.
Almost 50 participants, mainly industry partners but also some operators of fitness facilities, took part in the first Business Day of the German Industry Association for Fitness and Health, DIFG e.V., on September 24, 2015 in Düsseldorf. Together with experts from EuropeActive, Creditreform, FIBO and Deloitte, the DIFG presented developments in the German and European fitness market. The IST-Studieninstitut in Düsseldorf not only provided the premises, but also created an appropriate atmosphere.
Fitness clubs have an important key function
The central theme of the day was developments in the "digital fitness & health market", which was a recurring topic in the presentations, but also in the talks and discussions during the breaks. It became clear that the fitness club industry can also see new opportunities with regard to growth in the health market: on the one hand, new target groups can be won over for fitness training in clubs and, on the other, member retention can be further improved. The DIFG will therefore be focusing on this topic in 2016 in order to highlight the opportunities and risks.
DIFG Managing Director Niels Nagel outlines the development: "Fitness can become a central feature of a future-oriented society. Fitness will therefore not just be limited to fitness clubs. What is important is the quality-oriented fitness club, which is the competence center for individual health management. The fitness club can therefore take on an important key function."
Comments on the 1st DIFG Business Day
The comments from participants that reached the DIFG headquarters in the days that followed testify to the quality of and interest in the DIFG's work.
- "A superbly organized and professionally moderated first DIFG Business Day at the IST-Studieninstitut: A great start right at the beginning with Herman Rutgers from EuropeActive. Herman always knows how to present an international view of our industry with a lot of love for the topic and full of enthusiasm. In addition to the interesting specialist presentations, I particularly appreciate the opportunity for informal discussions with competent industry participants." Martin Hirsch, Sales Director Germany/Austria Startrac.
- "Valuable information that sheds light on very different facets of our industry, the best networking with many colleagues: With its first Business Day, the DIFG has succeeded in creating a convincing mix of exciting content and a relaxed atmosphere." Hans Juergen Croissant, egym.
- "Thanks to the committed and demanding audience, the qualified expert comments and the clear presentation of current megatrends, we went home with a lot of valuable information, interesting discussions and helpful FIBO insights. We are looking forward to the next Business Day." Lia Bittner, Marketing Manager MoveToLive Deutschland GmbH.
- "I thought it was a successful event, with relevant content for the industry and good timing. It offers the opportunity to work on networking in a relaxed atmosphere and to delve deeper into the topics. We'd love to come back next year!" Christian Dietrich, Managing Director Technogym Deutschland GmbH.
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Source: F&G
Published on: 23 November 2015