Magicline and EGYM agree on strategic partnership

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EGYM and Magicline are forming a strategic partnership to provide gym operators with an interface between the two companies at no additional cost.


In addition to the basic functions, such as member transfer/synchronization, check-ins and RFID transfer, additional features will follow in the coming months that will benefit gym members and operators alike.

These would be, for example, booking classes via the EGYM Branded Member App or controlling EGYM+ and EGYM Smart Strength devices. The cooperation thus enables smooth access to the "EGYM Connected Training Floor".


"Together, we will now create synergies through the cooperation of our teams to maximize customer benefits. There are so many common ideas to promote digitalization in our industry - let's tackle it."

Daniel Hanelt, CEO of Magicline


EGYM & Magicline


Magicline will also integrate a software interface to EGYM subsidiary qualitrain.


"Operators should thus have the freedom to combine those providers that are optimal for their particular purpose, e.g. EGYM for the training area and Magicline for membership management",

explains Philipp Roesch-Schlanderer, CEO of EGYM.


The goal is to jointly drive innovation and further digitalize the fitness market.



Source and image source: BODYMEDIA

Published on: 26 September 2022

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