Unterschleißheim. Life Fitness, the world's leading manufacturer of premium fitness equipment, is expanding its digital offering. Today, the company presented the new virtual training program Life Fitness On Demand. This fitness streaming service with workouts from selected instructors for all age and performance classes runs exclusively on cardio machines with the Discover SE3 HD console. This makes Life Fitness the first manufacturer to offer digital group training for an entire product range. Life Fitness On Demand will be available in Germany during the first quarter of 2020 on treadmills, cross trainers, cycle ergometers, the PowerMill Climber and the ArcTrainer.
"We are proud to be the first company in the fitness industry to offer a training stream for an entire range of equipment," says Dan Wille, Vice President of Marketing and Product Development at Life Fitness. Life Fitness equipment is used by more than 60 million people every year in more than 250,000 studios, sports centers, health facilities and hotels around the world. "With Life Fitness On Demand, we help facility operators to motivate and inspire their members, patients and guests in the long term."
The Life Fitness On Demand sessions are led by selected elite trainers. They are between ten and 40 minutes long and aimed at exercisers of all ages and abilities - with a variety of difficulty levels, training methods and music genres. But one thing is the same everywhere: the rousing music grabs the participants and drives them on.
The videos for Life Fitness On Demand were produced in collaboration with the digital fitness platform NEOU. In a 2000 square meter studio with top technology in the middle of Manhattan. The results are high-resolution mood makers for endurance training. "We are excited to take users of the world's most popular fitness equipment into a new dimension of training," says Nathan Forster, founder and CEO of NEOU. "By partnering with Life Fitness, we are creating internationally available and easy access to premium fitness."
"Life Fitness On Demand is the result of the collaboration between top trainers, experienced instructors and our specialists in biomechanics, software development and product management," says Arturo Gutierrez, Product Director and Head Instructor of Life Fitness On Demand. "With this video stream, we will redefine cardio training and open up great opportunities for exercisers to use our equipment for a motivating and effective workout."
For more information about Life Fitness On Demand, visit www.lifefitness.de/life-fitness-demand.
About Life Fitness
Life Fitness, headquartered in Rosemont, near Chicago, Illinois, is the world's leading manufacturer of fitness equipment. The company manufactures and markets cardio and strength training equipment under the Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT brands. The products are sold in 166 countries. Life Fitness is a company of the investment company KPS Capital Partners.
About NEOU
NEOU is a digital fitness platform on which the offers of the best fitness and wellness brands are bundled in video form. Users can train with their preferred trainer at any time and any place and call up their desired workout. The streaming content is produced in a 2000 square meter studio with state-of-the-art technology in the center of Manhattan.
About Life Fitness On Demand
Life Fitness On Demand runs exclusively on cardio equipment with the Discover SE3 HD console. This makes Life Fitness the first manufacturer to offer digital group training for an entire product line. The Life Fitness On Demand sessions are led by selected elite trainers. They are between ten and 40 minutes long and aimed at exercisers of all ages and abilities - with a variety of difficulty levels, training methods and music genres.
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Source: Life Fitness
Picture credits: Life Fitness
Published on: 4 December 2019