Star Trac Germany GmbH takes over distribution for the StairMaster®, Nautilus® and Schwinn® brands with immediate effect
(lifePR) (Vancouver, Washington, Feb. 18, 2016) Core Health & Fitness LLC, one of the world's leading fitness equipment manufacturers, today announced that it is consolidating its distribution in Germany and Austria under one roof. Star Trac®, StairMaster®, Schwinn® and Nautilus® Commercial Fitness will now be managed by the Star Trac sales team headquartered in Munich, Germany. Star Trac Germany GmbH will be renamed Core Health & Fitness GmbH.
The merger of the sales structures in Germany and Austria follows the successful model in the USA and UK in 2015.
"The decision to unite all brands and products under a common sales structure in Germany is another milestone in our development," says Dustin Grosz, President of Core Health & Fitness. "With this structure, we can offer 100% customized solutions - cardio, strength, high intensity training and indoor cycling. An optimal solution for every area of the training space."
Legendary fitness brands now also united under one roof in Germany and Austria
Martin Hirsch, Sales Manager for Germany and Austria, adds: "With immediate effect, our team will be looking after 4 strong brands, all of which have deep roots in the fitness industry. Thanks to the new structure, all product categories can be marketed optimally and in synergy with each other. We are looking forward to the new Star Trac Studio IC bikes and Star Trac's newly developed "OpenHub™ technology in the cardio area. Nautilus is already the pioneer in the fitness industry with its power lines. Rounded off by the distribution of StairMaster H.I.T. products and Schwinn IC bikes, this is a wonderful challenge that we are happy to accept."
Core Health & Fitness will continue to cooperate with Move to Live in Germany and Austria to ensure continuity in existing customer relationships.
Star Trac Germany GmbH was founded as a German subsidiary in 2004 and, as a 100% subsidiary of Core Health & Fitness LLC, has been leading the way in the distribution of Star Trac cardio, indoor cycling and strength equipment in Germany and Austria ever since.
Source: www.lifepr.de
Published on: 26 February 2016