Using the crisis as an opportunity. According to this motto, Hoist Fitness Germany GmbH has repositioned itself in 2021. In a new hall near Cologne, a new warehouse and a model studio are currently being built on around 1,500 square metres. Managing Director Roland Bebak reports on the latest expansion progress.
Hoist Fitness Germany GmbH had already added a cardio line to its portfolio in late summer 2021. Under the SPORTS LIFE brand, the company currently offers four pieces of cardio equipment: a treadmill, a crosstrainer and two different bikes - a recumbent and a bicycle ergometer.
In addition to the cardio equipment, the company also offers weights and discs for barbell and dumbbell use. "Many customers want one-stop shopping, and we're meeting that need by expanding our portfolio," says Hoist CEO Roland Bebak.
In order to offer even more convenience in the area of customer service, the company is now building a new, state-of-the-art warehouse near Cologne (Siegburg). This is intended to shorten delivery times and offer customers greater flexibility.
In addition to the warehouse, a sample studio is being built in the 1,500 square metre hall , which will be equipped with strength equipment from Hoist, cardio equipment from SPORTS LIFE and the corresponding weights, discs and dumbbells. The sample studio will serve as a further showroom in addition to the Cologne location.
Source and image source: fitnessManagement
Published on: 14 October 2021