The Institute for Management and Economic Research (IMWF) was commissioned by FOCUS MONEY & DEUTSCHLAND TEST to conduct an analysis of over 44 million customer votes in order to find and award Germany's best brands and industry winners. In this analysis, fitbox® secured first place in the overall "fitness studios" sector.
Thus, fitbox® secured the award "Germany's best fitness studio" for the fourth year in a row.
Based on a contemporary, scientifically sound methodology, 44.2 million genuine customer opinions on 22,000 companies operating in Germany were analyzed and evaluated.
"Overwhelmed is not an expression at all. This year we were not only awarded as Germany's best EMS studio. Far more - we are Germany's best gym, the number 1 brand in the overall fitness & training industry! That's quite an announcement and drives me to make an even greater contribution to health in Germany in the future."
Ingo Hupenbauer, CEO & Founder fitbox®.
With the help of "crawling", an automated method for data search and AI-supported analysis, the experience reports and judgments of customers on companies from the worlds of everyday life, work, leisure and technology were collected and indexed on the Internet.
fitbox® receives highest score
Subsequently, an allocation of the industries to the life worlds took place. In order to enable a comparison and evaluation of the respective companies, they were assigned to the corresponding categories. The best company in the sector was awarded the maximum score of 100 and thus forms the benchmark for all other companies in its sector.
"In the end, a strong brand is not what I and my marketing team say it is. A strong brand is what they say out there! And this year, the customers out there made a clear statement: they value our fitness services like no other in the market. Thank you to all the trainers and franchise partners - you are the true #1!"
Dr, Björn Schultheiss, CMO & Co-Founder fitbox®
With the highest score of 100 points, fitbox® tops the list of best gyms in the lifestyle leisure category. With a gap of a good 7 points to 2nd place (Meridian Spa), fitbox places itself as the industry winner.
Source and picture source: BODYMEDIA
Published on: 21 October 2023