In 2012, Philipp Kaufmann and his business partner Oliver Strauss initiated the founding of M.A.N.D.U. Within ten years, the fitness franchise system became the market leader of EMS training in Austria and has grown beyond the borders of Austria to Germany, France, Chile and especially in the USA.
In 2012, the M.A.N.D.U. flagship store opened in Linz and the first franchisees were found. The "look and feel" of the stores was designed by the architectural firm "Kaufmann Haas Partner" and the furniture or equipment was completely rethought for a gym.
"It's hard to believe how fast time flies. Since 2012, no stone has been left unturned: We have developed a unique store concept and bundled the major technology providers in the fitness industry, miha bodytec as an EMS equipment manufacturer and InBody as a technology partner for measuring training success, into a holistic fitness offering. In addition, we have since been able to win many franchise partners and coaches for our project, who are just as passionate about M.A.N.D.U. as we are."
Philipp Kaufmann and Oliver Strauss, M.A.N.D.U. initiators
At M.A.N.D.U., members can strengthen their muscles once a week for 15 minutes, always supervised by a personal trainer. One of the pillars of M.A.N.D.U.'s success is the company's own "Campus one life" academy, which all trainers are required to complete.
Expansion and digitalization
In 2012, M.A.N.D.U. started its expansion in Austria as well as in Germany, France and the USA. In the USA in particular, the entry was long planned and well prepared. In 2014/15, M.A.N.D.U. was the first provider to use FDA-certified EMS devices.
Oliver Strauss, CEO of Manduu USA Inc. and business partner of Philipp Kaufmann, supports the master franchisee Jason Ritzen on site in the USA as franchisor. The opening of at least 400 stores in the next few years is contractually fixed and 16 stores are currently in operation. But things are also happening in Austria.
"We have initiated the largest investment offensive in miha bodytec equipment in M.A.N.D.U.'s history by consistently focusing on medical products and retooling. In addition, we have digitally repositioned ourselves: With the M.A.N.D.U. apps, workouts can since also be booked by the member himself, with the Magicline management software we have advanced into the Champions League of fitness software solutions, and the results of the InBody whole-body analyses can be uploaded to the cloud."
Christian Mayrleb, M.A.N.D.U. managing director and co-op board member
Currently, M.A.N.D.U. operates a total of 38 stores in Europe, including Austria, Germany and France, with 29 franchisees. In total, over 3,600 members train in Europe.
M.A.N.D.U. anniversary week in Linz
For its anniversary, M.A.N.D.U. has come up with something very special and chosen the week from 10.10. to 14.10.2022 as its anniversary week, with daily events and activities.
For example, on Monday, Oct. 10, they will start with an "Early Bird-M.A.N.D.U. goes Running" followed by a vitality breakfast at the flagship store in Linz Mitte at Altstadt 16. On Tuesday, M.A.N.D.U. invites you to an open house in Wegscheid from 9:10 a.m. onward.
At midweek there will be an expert talk in Linz Urfahr on the subject of "Muscular atrophy and what the InBody scale tells us." On Thursday, the focus will be on culinary health. Beenie.all day chef Julian Eigl to cook together in Linz South.
The anniversary week will be rounded off on Friday with an open day at the M.A.N.D.U. store in Plus City, where, among other things, a pop-up sale with special offers will be held. The anniversary weeks will be flanked by the anniversary sweepstakes, with prizes including 10 weeks of training and InBody measurements.
Source and image source: BODYMEDIA
Published on: 31 October 2022