The Corona pandemic still has the world as we knew it firmly in its clutches. In the fitness industry in particular, a return to normal operations is not in sight for some time to come. The federal program "Corona Bridging Assistance for Small and Medium-Sized Enterprises" has now entered its 3rd funding phase and offers affected companies a glimmer of hope. The pandemic has shown that a rethink is needed in many areas. Many companies want to invest in measures that will provide security even in a future without a difficult pandemic framework. Find out here which digitization and hygiene measures are eligible for funding through Bridging Aid 3.
Digitization measures
A number of digitization measures can be implemented in the gym. A number of measures can be implemented for customer loyalty and satisfaction; in addition, greater digitization of the operation offers more security for employees and customers.
The following products are relevant and eligible for fitness studios:
- Editing/updating the Internet presence/homepage.
- Purchase of laptops, other IT hardware and software licenses to implement home office solutions
- Expansion of WLAN
- Fiber optic connection
- Costs for digital marketing (social media, SEO, SEA, e-mail marketing, etc.)
- Costs for the management of social media channels
- Training measures for digitalization
- Document management
- Update of software systems
- Implementation of booking and reservation systems
- new cloud-based telephone system
- App for customer registration
- Token for infection chain detection and active distance warning (for customers without smartphone)
- Guest loyalty programs / software incl. setup and training inventory management system
- "Digital" fitness equipment for gyms
Hygiene measures and construction measures for temporary use of an outdoor area
When limited - or even normal - gym operations are possible again in the future, hygiene measures will nevertheless continue to play a crucial part in the routine operations of any gym. Eligible products for hygiene measures for gyms include:
- Personnel costs to implement hygiene measures or relocation to outside areas.
- Costs for disinfectants, partition walls and plexiglass, air filters, etc.
- fixed installation of ventilation systems
- Installation/renovation/upgrading of air conditioning and ventilation systems
- ventilation/air conditioning not only in guest areas but also for staff rooms (e.g.indoor kitchen)
- Purchase of quick or self-tests for customers or employees
- Hand dryers with UVC light
- Steam cleaners with UVC light for surface and floor cleaning
- Replacement of carpeting with wipeable surfaces
- Construction of double structures in the indoor area to prevent queuing in the ToGo store (second counter)
- Modernization of toilets / sanitary facilities
- Creation of additional sanitary facilities for staff
- Purchase of mobile room dividers for members' lounges
- Installation of a (new) window to allow regular ventilation
- Conversion of door locking systems to contactless
- roofing for the outdoor area so that it can be used even in bad weather
- structural extension of the outdoor area
- windbreak for the outdoor area
Conclusion
In order to be fit for future operations, it makes sense to take advantage of the time now and invest in digitalization and hygiene. Bridging assistance 3 offers valuable, financial support here. With central purchasing from fitnessmarkt.de, you'll find a strong partner to equip you and your gym for the post-pandemic era!
Discover products for digitalization and hygiene measures on your central shopping now!
Editorial fitnessmarkt.de (DG)
Photo credit: #168812612 Prostock-studio / stock.adobe.com
Published on: 12 May 2021