Every year, the trade magazine "body LIFE" awards a prize for brand and customer satisfaction. IST was once again among the nominees this year and came second in the "Training and Further Education" and "Marketing" categories! We are very happy about this award!
At the end of October, Katrin Gessner-Ulrich, Managing Director of the IST Study Institute, and Christine Schacht from the "Fitness" department traveled to Baden-Baden to accept the "body LIFE AWARD" for two second places in a festive setting. The IST came second in two categories. 
The "body LIFE Award for Market Performance 2015" is based on an industry index that was determined by the independent market research institute FIW (Forschungsinstitut Würtenberger) as part of a preliminary survey and a main survey. The representative, computer-assisted telephone survey was aimed at decision-makers, i.e. primarily studio managers of 500 randomly selected fitness facilities with a total area of more than 200 m² in Germany. One of the aims of the survey was to determine awareness of various brands and satisfaction with the market presence.
We are proud to take second place in the "Training and further education" and "Marketing" categories!
Source: IST
Published on: 12 November 2015