Active Wellness: EGYM-based Activate model delivers 50% more revenue per upgrade

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In Oregon in the northwest of the US, Michele Wong has developed an upgrade model called 'Activate' based on the EGYM ecosystem. In less than a year, she's managed to get over 10% of her members on the 50% more expensive plan, coupled with strong member retention and real training success.

Learn all about it in her statement video:

Conclusion from Michele Wong

"Our partnership with EGYM has been a success for both our members and our company.
EGYM has allowed us to convert 10% of our members to the 50% higher membership tier.
And we're seeing a 93% retention rate in the Activate model."

Michele Wong, Executive Director, Active Wellness

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Source and image credit: EGYM

Published on: 15 April 2023

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