Tomahawk becomes Life Fitness powered by ICG

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ICGIn summer 2016, the Indoor Cycling Group (ICG), manufacturer of the Tomahawk Indoor Cycles within the Life Fitness brand family. With more than 20 years of experience and an in-depth knowledge of the indoor cycling industry, ICG will continue to be the expert team for the development and marketing of the award-winning indoor cycles indoor cycles. In order to ensure a globally consistent brand image, a brand change will take place at FIBO 2017 - Tomahawk will become Tomahawk will become Life Fitness powered by ICG.

Source: F&G

Published on: 14 March 2017

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