On September 19, the starting signal was given for the nationwide abdominal path study 2023. The abdominal path study is initiated by figurscout, Airpressure Bodyforming GmbH, Jörg Löhr and the German Professional Academy for Sport and Health (dba).
The aim of the abdominal path study is to prove in the DACH region that a holistic approach in fitness studios achieves visible, measurable and noticeable success among end customers. The abdominal path study consists of a special combination of moderate exercise, healthy nutrition, mental motivation and the application of alternating pressure massage.
Specifically, the study aims to prove that visceral fat on the abdomen is reduced and health improves within the test period of 4 weeks.
All four initiators are specialists in their field and have a proven track record of success in recent years. figurscout covers the part of nutrition and Airpressure Bodyforming the area of targeted slimming on the abdomen with the AirShaper ®.
Motivation expert Jörg Löhr motivates the participants with daily impulses. The study is scientifically accompanied and evaluated by the independent German Professional Academy for Sport and Health (dba).
New attraction for fitness studios
The abdominal wall study was developed specifically for fitness studios. Fitness studio operators can use the study to underline their seriousness and, thanks to the special presentation and the coordinated marketing mix, appeal in particular to people who previously had no affinity for fitness.
Since this is a real study, participating fitness studios will receive an evaluation at the end. This evaluation will provide evidence of the effectiveness of training, nutrition and motivation.
The gyms receive a package consisting of their own landing page for new customer acquisition, their own lead control center, interactive question tool for more participants, digital advertising materials such as posters, flyers, wobblers, newspaper ads and online training.
The abdominal walk study will be conducted in selected partner studios.
Source: BODYMEDIA
Image source: figurscout Vertriebs GmbH
Published on: 12 October 2022