The food industry is under pressure. Increasingly, sustainability and health are the focus of consumers. At the same time, the way we buy and consume food is also changing. For a long time, the focus was on offering products as cheaply as possible in as large quantities as possible - a lot of food for little money. But more and more consumers are attaching importance to quality rather than quantity, and this trend is not stopping at the candy shelf. It is to be expected that completely new food technology approaches will have to be developed worldwide, but in the process, considerable growth can also be expected in the food technology sector. Alpha Republic GmbH, a Viennese start-up is revolutionizing the candy market with its "Crossbar", a clever mix of protein and chocolate bar.
Snacking without a guilty conscience?
The Neoh Crossbar tastes like a real chocolate bar, but is the lowest-calorie fitness bar currently available on the market. Demand for the small snack remains high - the young Austrian company has sold 10 million bars since 2017, and plans to sell 37 million bars by 2021. To meet this strong demand, the start-up is now receiving an investment from aws Gründerfonds.
The vision of the ambitious company is to rid snacking shelves worldwide of sugar. Founder Manuel Zeller, who is also the managing director of Neoh, wants to sensitize people to the important nutritional topic of "sugar"; with the Crossbar, the company is also offering a completely new, conscious snacking experience.
The bar fits both the candy shelf and the protein bars and is equally attractive for those with a sweet tooth and health-conscious consumers. The Neoh Crossbar is also suitable for diabetics. In Austria and Switzerland, the Neoh Crossbar is already available nationwide - Germany is now set to see the healthy, sweet snack take Germany by storm this year. The revolutionary snack is also already available in the USA, with roll-out in the UK to follow shortly.
Balanced nutrition for recreational athletes
Conclusion
Wetwide, Alpha Republic GmbH addresses a market with a volume of around 200 billion US dollars - since the start-up was founded in 2017 until the end of 2019, around 13 million bars have been sold - and the trend is rising. This year, the revolutionary snack is also set to take Germany by storm - perfect for those with a sweet tooth, sports enthusiasts, diabetics, and anyone who doesn't want to forgo sweet indulgence in a healthy, balanced, and sustainable lifestyle.
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Editors fitnessmarkt.de (DG)
Photo credit: #64749952 Prostock-studio / stock.adobe.com
Published on: 8 January 2020