Many prospective buyers hesitate - not because they are not interested, but because they cannot or do not want to pay the total price all at once. The solution: leasing fitness equipment as an integral part of the sales process. For dealers, this means more inquiries, faster decisions and a real competitive advantage.
Why financing is a real sales booster
Particularly in the B2B fitness market, high-quality equipment is often a four- to five-figure investment. This is often a major hurdle for studios, physiotherapy practices or independent trainers - especially when starting up, expanding or modernizing. If you, as a dealer, provide the right financing directly, you can significantly lower this entry hurdle. Leasing makes your offer immediately usable - without the customer having to tie up their capital or talk to the bank. The difference? The customer no longer thinks in terms of purchase price, but in terms of monthly installments - making the decision much more tangible.
How retailers cleverly integrate leasing into their quotation process
Regardless of whether you offer products via a web store, offer PDF, platforms such as fitnessmarkt.de or direct sales - leasing should be an integral part of your sales process. This is because customers often make their decision not only on the basis of function or quality - but also on the basis of the monthly charge.
This allows you to integrate leasing and installment plan into your offers in a meaningful way:
Make monthly installments visible: This gives the customer an immediate sense of the monthly burden - not just the purchase price.
Offer financing directly - instead of waiting for a request: Actively offer to make financing possible - e.g. in a conversation, by email or in the store. This lowers the hurdles because you don't have to do any research yourself.
Integrate digital request channels: With finyo, you can use an individual inquiry form, a leasing calculator or a landing page - to suit your sales channel.
The process: simple, digital and risk-free for dealers
A common misconception: "Then I have to take care of the financing." As your partner for sales financing, finyo takes care of everything that's no fun for you. You stay in the sales process, we take care of the rest. Here's how it works:
1. your customer requests financing - either directly via your webshop (e.g. via a button or leasing calculator) or you enter the request yourself via your personal finyo account.
2. finyo takes care of the entire process - from the credit check and communication with the customer to contract preparation and digital signature.
3. you receive the full purchase price as soon as the leasing or installment plan contract is signed - securely and reliably.
And best of all, your personal finyo dashboard gives you a complete overview of all your customers' financing requests at all times. You can see at a glance: Which requests are currently running, what their status is and when you can expect payment. This keeps you transparently informed at all times without having to take action yourself.
Our goal: More sales for you - without additional effort
As your partner in the area of sales financing for leasing and installment plan, finyo supports retailers, manufacturers and franchisors in seamlessly integrating financing into their existing sales processes - without additional effort, without complex interfaces, without risk. Whether you sell your products via an online store, offer documents, platforms or in person - we provide you with the right tools and take care of the entire process in the background.
Your benefits at a glance:
More deals: Customers make decisions faster when they don't have to rely on credit or reserves.
Higher shopping baskets: Leasing increases the willingness to pay - larger investments become realistic.
Less discount pressure: Instead of discounts, you can convince customers with predictable monthly installments.
Full payment security: You receive the full sales price - reliably and without waiting time.
No additional work: You concentrate on your sales - finyo takes care of all the financing.
More customer loyalty: Those who finance through you stay with you for longer - not just technically, but also in terms of sales.
In short: you increase your turnover without having to change your processes - simply, efficiently and without risk.
Financing is not an "add-on", but a real competitive advantage
Anyone selling fitness equipment is selling investments. And investments need financing. If you also actively think about financing, you will close more sales - without discounts, without extra effort. Whether you offer high-priced devices, smart tools or medical systems - with a leasing offer, you are one step closer to your customers' purchase decision.
Want to take your sales to the next level?
Then find out more about the cooperation in the area of sales financing with finyo directly at www.finyo.de/absatzfinanzierung or contact us directly:
hello@finyo.de | +49 721 18126790
Source and image source: finyo GmbH
Published on: 4 September 2025