25MINUTES GmbH | 25MINUTES announced news to its partners on the occasion of the nationwide franchise conference: M.A.N.D.U., Austria's EMS market leader, is joining forces with 25MINUTES. With this step, two complementary EMS franchise systems combine over "12 years" of experience as well as expertise and advance to the number 2 in the German-speaking franchise EMS market, according to a statement. Visible signs of the franchise merger will be the first 25MINUTES studios in Austria, but M.A.N.D.U. will also increasingly open stores in Germany.
The brands established in Austria and Germany - M.A.N.D.U. and 25MINUTES - will continue to exist independently. In the future, both system headquarters will operate together on a cross-border basis from Hamburg and Linz on the Danube. Both brands are moving away from pure EMS strength training with man and machine to personal support, individual EMS coaching and training experiences in a modern, fresh lifestyle ambience. The training offer is complemented by a nutrition and weight loss program.
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Source: body LIFE
Published on: 28 September 2017