Technogym and Dior are designing a limited edition range of fitness products. Soon you'll be able to equip your personal gym with equipment from the iconic luxury brand.
Dior never ceases to surprise us. The fashion house wants you to not only be in Dior, but on Dior equipment. In 2022, the French luxury brand is going sporty by teaming up with Technogym for a collection of high-end sports equipment.
Dior x Technogym Limited Edition
The idea of a collaboration came about during the launch of Dior Vibe, a line that combines sportswear and elegance. It was designed by Maria Grazia Chiuri for the Cruise 2022 show. Now the French luxury house is collaborating with Italian company Technogym, a specialist in high-end sports equipment and digital technologies, to create the Dior x Technogym Limited Edition. The collaboration with Technogym is not the first time Dior has collaborated outside of fashion. Last year, the company already teamed up with Italian brand Vespa. Inspired by the upsurge in wellness that was sparked by the Covid 19 crisis, the Parisian label is now looking to go even further and enter the home gym market.
Together, the two companies have created a limited design line of home fitness products. These include a treadmill, a multifunctional weight bench and a wellness ball in a white version. All share a common look and are topped with a star, Christian Dior's symbol of happiness.
Details of the release of the Dior x Technogym products
All Dior x Technogym products are made in Italy and will be available exclusively in Dior boutiques worldwide from January 2022.
Source and image: GQ Magazine
Published on: 6 October 2021