Bodystreet held Brand Festival

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Bodystreet's in-system Brand Festival took place on May 21, 2022. 750 franchise partners, employees and suppliers from all over Europe met at the venue Ferropolis on a peninsula in Saxony-Anhalt.

At Bodystreet's in-system Brand Festival on May 21, 2022, 750 Bodystreet franchise partners, employees and suppliers from across Europe met at the Ferropolis venue on a peninsula in Saxony-Anhalt, Germany.

In addition to a show stage with award ceremony and live music act, there was a joint EMS training as well as experience attractions for the visitors.

"Hundreds of our franchise partners and studio employees participated in the largest bio-electric workout. It was the largest EMS group fitness experience in the world."

Matthias H. Lehner, CEO Bodystreet

EMS-Training beim Bodystreet Brand Festival

According to Bodystreet, the in-system festival is a lived community vision with strict principles and quality standards. Among other things, the company paid attention to a carbon-neutral event and protecting the environment through rules such as the "Leave no Trace" rule, which encourages people not to leave trash lying around.

"We need a strong company culture and full identification, because that's an important building block for customer enthusiasm. [...] That makes every employee proud of his or her job and automatically makes the brand a magnet for young talent and highly trained specialists and managers. Because at the end of the day, it's all about customer experience and trust."

Emma Lehner, Founder Bodystreet

Source and image source: BODYMEDIA

Published on: 20 June 2022

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