Fitness and American football come together. The first FIBO FOOTBALL FESTIVAL will take place in Cologne from April 13 to 14, 2024. Fans and sports enthusiasts can expect an action-packed program with football tryouts, fitness challenges and celebrity athletes.
Both fitness and American football are diverse, accessible to all, and delight young and old alike. The opportunities when athletes from both fields come together are enormous. That's why FIBO 2024 is celebrating a premiere: the FIBO FOOTBALL FESTIVAL.
A dedicated area for football fans
From April 13 to 14, 2024, FIBO in Cologne will create a home for all fans of American football. A dedicated area in Hall 4.1 will form the heart of the community event for fans and active players, coaches and team managers, as well as for everyone who is inspired by inspiring sports.
Visitors can look forward to exciting football tryouts, fitness challenges, talks and discussions, and meetings with well-known athletes.
In addition, partners, sponsors and exhibitors will have the opportunity to present their products and services, address new target groups and network with decision-makers in the industry for two days.
Experience multifaceted health
The football boom in Germany continues. With the festival, FIBO wants to realize its vision of motivating even more people to lead an active and healthy lifestyle. Simon Bens, Team Leader Content & Marketing at FIBO, explains what an important role football plays in this.
"With the festival, we are once again showing how multifaceted health is and how we live it. In addition to physical fitness and health, mental resilience, strategy, teamwork and prevention also play a major role in American football. Topics that we at FIBO understand and actively promote with our partners and exhibitors."
Simon Bens, Team Leader Content & Marketing FIBO.
Only recently, European League of Football and FIBO announced an extension of their cooperation. The festival thus marks the next highlight of this cooperation.
Source and image source: BODYMEDIA
Published on: 25 October 2023